PHL Digital Agency · SEO Executive Report

Modern Social Detroit — SEO Audit

modernsocialdetroit.com · Detroit, MI & Michigan Market

📅 Report Date: April 9, 2026 📊 Data: SE Ranking Audit (Apr 8, 2026) 📍 Market: Detroit, MI

Current Performance Snapshot

Baseline metrics at audit date — all data sourced from SE Ranking, GBP analysis, and backlink profile review.

Search Visibility
20.6%
SE Ranking metric
Avg Keyword Position
43
Tracked keyword set
Keywords in Top 10
32%
Of tracked terms
Organic Traffic
~104
Sessions / month
Local Avg Position
12.2
Local pack avg
GBP Views
214,538
Google Business Profile
GBP Click-Through
2.6%
vs 6%+ target
Google Reviews
3.8/5
50 reviews
Audit Issues
67
Technical SEO issues
GA4 Connected
✗ No
Not installed
Search Console
✗ No
Not linked
Toxic Backlinks
✓
Moldova + Romania
Domain Relevance Index — Competitor Landscape
Modern Social Detroit
25/25
EXP PHOTO
23/25
Scott Lawrence Photo
22/25
Detroit Photography
21/25
ShutterBooth Detroit
18/25
Fancy Flash Photo Booth
17/25
Detroit City Headshots
16/25
Top Ranking Keywords
KeywordPositionSearch VolumeVisibility
photo booth detroit3210100%
wedding photo booth michigan41085%
photo booth rental in michigan511060%
photo booth michigan wedding51060%
detroit photo booth621050%
photo booth rental michigan detroit8260—
photo booth rental detroit michigan10260—
Google Business Profile — Missing & Incomplete Elements
ElementStatusAction Required
Business Hours✗ Not listedAdd immediately — #1 local pack ranking signal
Booking Link✗ MissingConnect after booking system is live
Service Menu△ IncompleteAdd all services with keyword-rich descriptions
Q&A Section✗ UnansweredSeed 10 Q&As; answer all proactively
Products with Prices✗ MissingAdd service packages with price ranges
GBP Post Frequency△ LowSchedule 2 posts/week minimum
Photo Count△ Below 100Upload 25+ event and setup photos
Video Content✗ NoneAdd 2–3 short event recap videos
Backlink Profile — Toxic Link Risk
Domain Trust
14
Referring Domains
54
Total Backlinks
69
New (30 days)
+11

52.9% of referring domains are from Moldova (35.3%) and Romania (17.6%) — two of the highest spam-origin countries in SEO. Additionally, 27.5% of all backlinks carry the anchor text “Start Own SEO business,” which has zero relevance to a Detroit photo booth business.

Anchor TextBacklinks%
modernsocialdetroit.com2840.6%
Start Own SEO business1927.5%
Modern Social Detroit710.1%
Website68.7%
Service Landing Pages to Build91% of rankings on 1 URL
PagePrimary KeywordSecondary Keywords
/corporate-event-photographycorporate event photographer Detroitcorporate photographer Michigan
/brand-activation-photographybrand activation photographer Michiganexperiential marketing photographer Detroit
/photo-booth-rentalphoto booth rental Detroit MIphoto booth rental Michigan
/corporate-headshotscorporate headshots Detroitexecutive portraits Michigan
/trade-show-photographytrade show photographer Michiganconference photographer Detroit
/holiday-party-photo-boothholiday party photo booth Detroitcompany party photographer Michigan
/pricingphoto booth rental cost Michigancorporate event photography pricing Detroit
90-Day Performance Targets
MetricCurrent (Apr 2026)→90-Day Target
Search Visibility20.6%→35%+
Average Keyword Position43→Under 20
% Keywords in Top 1032%→50%+
Local Average Position12.2→Under 8
GBP Click-Through Rate2.6%→6%+
Local Pack Top 1–3 Keywords45→75+
Google Review Rating3.8 / 50 reviews→4.2+ / 65+ reviews
Organic Sessions / Month~104→200+
Corporate Keyword Rankings0 in top 20→5+ terms in top 20
Total Indexed Optimized PagesLow→20+
Toxic Links Disavowed0→100% of Moldova/Romania domains
Booking Conversions Tracked0→Fully tracked in GA4

Report compiled April 9, 2026 · Data: SE Ranking audit (April 8, 2026) · modernsocialdetroit.com · PHL Digital Agency